Researchers have already shown that listening to fast music can speed up the rate of drinking. But now they say loud music has the same effect. Both fast and loud music can heighten arousal, causing people to drink faster and order more drinks, say the authors of the study, published online today in the journal Alcoholism: Clinical & Experimental Research. And there’s another reason why people drink more when the band is blasting: They can’t converse. …
Alcohol + loud music = more alcohol | Booster Shots | Los Angeles Times
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