Even with a major handicap, Tony Schwartz made history

“Media consultant” is barely adequate to describe Mr. Schwartz’s portfolio. In a career of more than half a century, he was variously an art director; advertising executive; urban folklorist who captured the cacophony of New York streets on phonograph records; radio host; Broadway sound designer; college professor, media theorist and author who wrote books about the persuasive power of sound and image; and maker of commercials for products, candidates and causes. What was more, Mr. Schwartz, who had suffered from agoraphobia since the age of 13, accomplished most of these things entirely within his Manhattan home.

Of the thousands of television and radio advertisements on which Mr. Schwartz worked, none is as well known, or as controversial, as one that was broadcast exactly once: the so-called “daisy ad,” made for Lyndon B. Johnson’s presidential campaign in 1964. …
Man Who Helped Create ‘Daisy Ad’ Dies – Obituary (Obit) – NYTimes.com

Author: Bill

Stumbling down the Middle Path, one day at a time.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s