The researchers found that most non-drinkers didn’t volunteer the fact that they were non-drinkers because they did not want to draw attention to themselves. And while some would answer honestly if asked, many declined a drink in ways that made their non-drinking ambiguous. For example, instead of saying “I don’t drink,” study participants often said things like “I’m not drinking tonight” or “I’ve got an early morning” to avoid having a drink….

While non-drinkers used a variety of techniques to navigate these social situations, all of the techniques stem from the same perceived pressure to conform to social norms in the workplace. And that may be a problem….

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