There is nothing mystical about hunches, intuition, and trusting your gut. We are all the sum total of millions–billions–of experiences, and we remember most of them on some level. We are well-equipped to let our subconscious minds help us out with problems, armed as they are with that wealth of experience.

But we often–if not usually–force ourselves to ignore those gut feelings, the feeling that something is just sort of “icky.” We want to do something, say something, buy something, to fill that empty place inside, and we think up all sorts of ways to justify our wants to ourselves and ignore the message that our subconscious mind is sending loud and clear, if we choose to hear it. Then we go on with the self-deception and make up ways to justify whatever it is to others–our partner, our business associates, our sponsors, our friends but, ultimately, to ourselves.

Good, healthy ideas seldom need justification. Feeling a need to explain, to justify, should tell us that something’s wrong somewhere. It may simply be a neurotic need on our part to assure ourselves and everyone else that we’re really OK, but there’s also an excellent possibility that we’re about to venture where we ought to fear to tread, guided by the child inside who is telling us it’s OK because I Want, I Want, I Want. In either case, there are two possible clues: the urge to hide whatever it is, or the urge to justify it. Both should set off our alarms.